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Aayush Maggo
Aug 19, 20232 min read
Using K-means Clustering to Segment Content Pages on a Website
In this post, we're diving into the world of clustering, a popular machine learning technique. Specifically, we'll explore how to use...
Aayush Maggo
Dec 2, 20223 min read
Connect GA4 Data Analytics API with Python
Google Analytics 4 (GA4) is a powerful tool for understanding user behavior and gaining valuable insights from website and app data....
Aayush Maggo
Apr 21, 20222 min read
Extract Multiple User Journey Paths in BigQuery
Designing a great user experience involves understanding how users move through your website or app. This helps us unlock user behavior...
Aayush Maggo
Mar 1, 20224 min read
How to reverse eCommerce transactions in Google Analytics using the Measurement Protocol
The scenario Let’s say a test order is placed by your development team on the site, and these test transactions are now visible in your...
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